“Facebook Ads” is a blog category that focuses on the analysis and optimization of Facebook ad campaigns. From targeting and creative to bidding and ad placement, this category covers everything you need to know to create effective Facebook ads. Learn how to measure the success of your ads, how to make data-driven decisions, and how to maximize your ad spend. Whether you’re just starting out or you’re a seasoned Facebook advertiser, this category is your go-to resource for improving your ad performance on the world’s largest social media platform.

Industry-Based Comparison of Metrics in Facebook Ads

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Facebook Ads

In Turkey, Facebook ads are the second most used advertising after Google. Nevertheless, to understand the success of our campaign data on Facebook, it is necessary to compare it with the industry average. Metrics such as CTR (click-through rate) and CPC (cost-per-click) vary from industry to industry. For example, while the CTR, or click-through rate, […]