In Turkey, Facebook ads are the second most used advertising after Google. Nevertheless, to understand the success of our campaign data on Facebook, it is necessary to compare it with the industry average.
Metrics such as CTR (click-through rate) and CPC (cost-per-click) vary from industry to industry. For example, while the CTR, or click-through rate, is 0.73% in the Education sector, this rate may differ in the automotive industry.
In this article, we will be sharing with you the comparisons of the following metrics based on the data provided by Facebook.
- Average CTR Clickthrough Rate on a sectoral basis,
- Average CPC Cost Per Click by industry,
In this study, data from 18 sectors are taken into consideration. These are Apparel, Automotive, B2B, Beauty, Consumer Products, Education, On-the-job Training, Finance and Insurance, Fitness, Home Improvement, Healthcare, Industrial Services, Legal Services, Real Estate, E-commerce, Technology, and Travel.
Average CTR Clickthrough Rate
The average CTR rate in Facebook ads is as follows on a sectoral basis. You can compare the ratios to the sector in which your business operates and your CTR data and see whether the CTR metrics of your advertising campaigns are positive or negative.
Average CTR Clickthrough Rate
As can be seen from the chart, the legal services sector has the highest CTR rate. Advertisers in this sector can predict that the average click will be higher than the other.
Average CPC Clickthrough Rate
The average CPC (cost per click) in Facebook ads is as follows on a sectoral basis. You can compare the ratios to the industry in which your business operates and your CPC data and see whether the CPC metrics of your advertising campaigns are positive or negative.
Average CPC Clickthrough Rate (Source: WordStream)
As you can see from the chart, the highest CPC, the cost per click, is seen in the Finance and Insurance sector, and the least in the CPC Clothing sector. These figures are shown in dollars, Turkey is not included in this list, but at least you can see the sectoral differences in this way.